- United States
- November 1, 2020
- Reading time: 1 minutes
How many cattle are displaced by the Vegi-Burger?
The structural changes in meat consumption would plunge meat producers into a profound crisis, but in turn create new jobs and at the same time reduce the burden on the environment. This is the conclusion of a study on global meat production. How drastic and realistic are such scenarios really?
The "Kodak-Moment" for the cattle industry is approaching
What is this about
By 2035, we'll be eating virtually no more animal flesh. This is the result of a study by the think tank RethinkX, which assumes a decline of up to 90 percent in beef alone. This would plunge the meat industry into a drastic crisis - meat producers would become obsolete and with them the numerous jobs that are located there. On the other hand, new jobs would be created in the production of alternative meat. Not to forget the impact on the climate thanks to the reduced emission of CO2.
Why is it important
For a far-reaching structural change in society to begin, consumers, politics and the economy need to rethink. The study lists these areas among the key factors for change. But these are also those social systems that can prevent change (demand, lobbying, cultural influences).
The Globalance View
Is the study of the think tank RethinkX (and other similar ones) just dreamy wishful thinking or is there really meat on the bone? That the entire world society consumes meatless so quickly is probably unlikely. Nevertheless, the study makes one think and shows a possible positive scenario in the development of food technology.
Either way, the traditional agricultural and meat industries will face further major shifts. Investors would do well to avoid the obvious losers on the one hand, and on the other to increasingly include innovators with sustainable processes and products in their portfolios and give them a higher weighting.