Urbanisation

Urbanization is the spread of urban forms of life. On the one hand, this can be expressed in the growth of cities, on the other hand, by infrastructural development of rural regions comparable to urban standards and by changed social behaviour of the inhabitants of rural areas.

Health & Age

In developing countries, access to affordable basic care and survival (life expectancy, child mortality) are central. In OECD countries, health and happiness can hardly be separated. People place new expectations on the health system, companies and infrastructures and wish to live in health-promoting environments.

Consumer Society

In consumer societies the satisfaction of needs and pleasure is possible through consumption. This megatrend has numerous positive and negative interdependencies between economy, society and environment.